When was aveda founded

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Shop Reviews Videos Articles. Published Mar 20, Like Popular Articles. Blush Face Skincare Skincare Sign up to learn about new product releases and special offers! Get Notified. All rights reserved. Throughout the early s, he traveled Europe as part of the European hairstyling competition circuit, winning many awards along the way. As part of this recognition, Horst had the opportunity to work the show circuit in the United States.

On his second American trip, he was teaching seminars in the Midwest when his car was struck by a drunk driver. He was hospitalized in Minneapolis, and the accident left him physically incapacitated for six months and in financial debt. In an effort to pay his hospital bills, he began working in a Minneapolis salon before opening his own — Horst of Austria in In the s, Horst traveled to India to study yoga and meditation, immersing himself in rich cultural traditions.

On the trip, he became inspired by the spiritual and medical teacher Swami Rama, and gained knowledge of the ancestral Ayurvedic therapies, herbal remedies and a more comprehensive approach to health and well-being.

Drawing on Ayurvedic principles, Horst launched Aveda in with the ambition of developing beauty products that would care for professionals, their guests and the planet through the power of pure flower and plant essences. Aveda became a lifestyle and a global movement, encouraging many to live more balanced lives by achieving a sense of harmony in body, mind and spirit. Aveda became the first business to endorse the Coalition for Environmentally Responsible Economies CERES a non-profit organization that comprises investors and environmental, religious and public interest groups to promote investment policies that are environmentally, socially and financially sound in Over the years, Horst influenced and affected thousands of hairdressers, salon owners, clients and many others both in and out of the beauty industry.

I had never been in front of such a large and prestigious group. We did beautiful hair and the audience loved it.

After, Horst came off stage he gave me a kiss on the forehead and a great big hug. I had passed my test. He was so meticulous, and at the same time recognized when you were doing your best. He inspired so many of us to get better than we ever imagined we could be. He taught me how to see beauty, create it and most importantly help the clients see themselves as beautiful. Their products are available in more than 32 countries and over 8, locations globally, attracting millions of new guests to salons and spas each year.

Aveda offers high-performance, professional solutions made with natural ingredients for hair, skin and body. By his teenage years, Horst Rechelbacher was already a world-class stylist before graduating to salon ownership in his early twenties. During a yoga retreat to India in , he gained new perspective in the power of wellness to promote balance in mind, body and spirit. The mission at Aveda is not only to create superior beauty products, but to care for the world in which we live.

This objective is met on a daily basis through responsible packaging, eco-friendly manufacturing, naturally-derived ingredients and environmental leadership. Aveda is, and always has been, a cruelty-free brand. While strictly refusing to test products on animals, they encourage others in the beauty industry to do the same.