Why does braniff

Pucci was tasked with overhauling the uniforms, with Girard responsible for the design of more than 17, elements—from the airplane livery to blankets and even sachets of sugar. Braniff had recently been bought by Troy Post, who worked in insurance. Economy fares had only recently been introduced, and the opportunity to fly still existed mainly in the realm of the rich and famous; planes were white and gray, and airports resembled military aircraft hangers.

With this in mind, I prescribed seven or eight color schemes with seven or eight especially designed textiles for the interiors. It was a project most designers could have only dreamed of, and one of unprecedented scale. You can fly with us seven times and never fly the same color twice. Inside [we have] seven different color schemes, and since we fly to Mexico and South America, and from Peru, Brazil, and Argentina.

Braniff International announces the end of the plain plane. The executives of Greatamercia had identified Braniff as a well-run and stable company but a highly underutilized operation that could, with an overhaul, become a world-class airline that might span the globe. The Greatamerica management was correct and in less than two years Braniff became the talk of the town and assumed the throne as the king of promotion.

Charles Beard announced his intention to retire from Braniff in November and a search commenced for a new leader. A leader and a maverick was found in a young Continental Airlines Executive Vice President, Harding Luther Lawrence, who was responsible for mastering percent growth at the small trunk airline in the ten years he was with the airline all the while being tutored by the magnificent Robert F.

At 44 years of age, Lawrence was one of the youngest airline CEOs in the country. He began looking over the Braniff operation in February by visiting every area of the company while taking extensive notes. He was ready to reform Braniff in April when he assumed the presidency. Harding Lawrence demanded that a new promotion and advertising program be designed to catapult Braniff into the world spotlight in a very short period of time.

Wells created a campaign that revolutionized the entire way that airlines presented themselves to the public. The End of the Plain Plane Campaign introduced the airline world to Alexander Girard who designed over public contact items and Emilio Pucci who designed a space age themed couture uniform for ground and flight personnel.

Girard designed an amazing palette of bright and vibrant colors that were painted on Braniff's jet aircraft along with corresponding interiors with bright and colorful seat fabrics. Flying on Braniff was stylish and exciting and the rest of the industry followed. The public took notice and applauded Braniff's end to the military themed presentations that had been an airline hallmark since their founding. With this, Braniff began a non-stop period of record growth in traffic and profits for the next 14 years.

The company began flying to Hawaii in , which caused the need for a new Boeing that was delivered in January and painted bright orange. It became the flagship of the fleet and would fly the airline's inaugural flight to London in , the airline's 50th anniversary year, after a two-decade fight to win the authority to fly across the Atlantic.

Alexander Calder was hired in to paint a full-size McDonnell Douglas DC-8, which became the world's first flying canvas and he repeated the performance again for America's Bicentennial in , this time on a Braniff Boeing Trijet. New vibrant color schemes were added during the s and Halston designed an amazing line of easy to wear-and-care ground and flight personnel uniforms. The Airline Deregulation Act was signed into law in the fall of and few airlines had any strategy for competing in a non-regulated environment except for Braniff.

The company's management felt that the only way for Braniff to survive was to grow and become strong because in the end only a small number of large legacy carriers would survive. Braniff took immediate advantage of the new world by adding additional routes and cities as well as aircraft to meet the demands. Many of the international routes that Braniff had applied for as far back as ten years earlier were now being awarded and the company began expanding its European service in the summer of and by the fall the new orange s were crossing the Pacific linking the Orient with South America.

Harding Lawrence had transformed Braniff once again and was being hailed as the last airline maverick. A new color scheme adopted in featured deep dark and elegant solid colors with warm light brown leather interiors.

The new look embodied the maturing of Braniff International into a truly world class airline. However, the global and U. Virtually, as Braniff began its well-planned expansion, unrest in Iran created a crisis that caused oil prices to explode to unprecedented levels from through Girard designed a new logo, ticketing areas, and airport lounges which featured furniture designed by his friends and colleagues Charles and Ray Eames as well as new furniture that Girard himself designed.

His new line was futuristic and colorful with contrasting upholstery, rounded edges, aluminum legs, and cantilevered arms. A plethora of small objects—soap packaging, blankets, playing cards, sugar packets, ticket holders, dishware, luggage tags, litter bags, and more—rounded out the comprehensive redesign.

The futuristic space age-themed uniforms were colorful and included go-go boots and translucent plastic helmets. Get the latest news from The Henry Ford. As a nonprofit, we need your support now more than ever.